Madagascar 3 The Video Game

There are a total of 13 different areas in the game throughout the different cities where you can find collectibles (15 in each one). You can only collect a characters collectible with that character, which means you will need to go back after finishing the game in free roam to collect ones you are missing as not every character is playable during the story mode in each area. Almost all the collectibles are out in the open and easy to see, but some are hidden so make sure you look everywhere, especially areas designed for each characters special abilities.

Examples:
Gloria: She can swim underwater so a lot of her flowers are underwater in the canals and fountains. She can also tightrope walk so look for any tightropes above you for help finding other hidden ones.

Melman: He can tightrope walk and there are a bunch that will require you to use that skill to either reach them in the middle of the tightrope or on the other side of it.

Marty: He uses cannons to launch himself out of and there are few of his balloons which are in the pathways of these cannons. He can also launch himself off small ramps and you can use these to reach the tops of other areas where some of his collectibles are located.

Alex: He can double jump and reach some areas others can't, so make sure to look for areas he can climb or jump across with his skill as there are a bunch of his located on tops of buildings and other locations.

You can see how you are doing in each area by pausing the game as it will give you a XX/15 count for that area. Once you obtain all 195 items for your character, the trophy will pop!