The Orange Box

The Orange Box

99 Achievements

1,000

80-100h

Xbox 360
Xbox One
Xbox Series
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Targetted Advertising

Targetted Advertising

Pin a soldier to the billboard in chapter Highway 17.

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How to unlock the Targetted Advertising achievement in The Orange Box - Definitive Guide

Heading down the road in the Highway 17 chapter in Half-Life 2, you'll eventually see an overturned semi with other cars, and nearby there will be a small hill with a tree, a dead guy, and a supply crate on it. Run to the top, and there will be a crossbow. Aim at the soldier on the billboard with its scope just a tad bit high, but as long as you hit him, it should pin him. Also, in the words of AbmaOnline, if you manage to hit him and not pin him, you should get the achievement anyway.

Note that this crossbow can be missed, and that this is the only soldier standing on a billboard in the game.
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01 May 2009 01:02

8 Comments
Even when it does not pin him (but he is killed by the arrow) the achievement will be unlocked :).
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By AbmaOnline on 12 May 2009 12:55
Good to know. I'll add that to the solution.
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By i5cent on 08 Feb 2010 17:15
Just a small note, this achievement is in Half Life 2.
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By Fafhrdd on 09 Mar 2010 22:26
Another small note as I didn't find a crossbow until later. This is the only soldier on a billboard in the game, so if you missed him don't expect to come across another as I did.
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By feelfordanoob on 12 Apr 2010 17:47
Thanks. I'll add that too.
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By i5cent on 16 Apr 2010 22:38
thanks I couldn't find the crossbow
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By Avrexid on 14 Mar 2011 02:42
Cant believe i missed this first time round. I made a video if anyone was wondering what the section looked like.

https://www.youtube.com/watch?v=nRwy65SxXcQ

Feel free to include in your guide. Gave you credit also.
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By Reabo on 23 Dec 2014 16:05
the video was really helpfull
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By Jacky chaud on 04 Mar 2019 09:47
View all 8 comments Show less comments
As soon as you get the crossbow, there will be a soldier standing in front of a bill board. Stop, take aim and free gamer score.
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14 Sep 2008 03:22

1 Comment
Not going to vote, but be more descriptive.
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By Syntr on 21 Jul 2013 12:00

Just before you cross the bridge to that farm with many foes, there is a big car pile up. If you look next to it, there is a hill with a tree on it. Get up the hill and there should be a corpse with the crossbow. The player should still be able to stick that guy from the hill provided they aim slightly above the target.

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